AI Insights · Timothy · July 2024
Q2 2024 Android Film & Television App Trends in the US
Sensor Tower's data shows the latest trends for the top 5 Film & Television apps on Android in the US during Q2 2023. Downloads and active users fluctuated, with some apps showing steady engagement.
In Q2 2024, the Film & Television category on Android devices has seen varied performance among the leading apps in the US market. Data provided by Sensor Tower gives us a closer look at these trends.
Кинопоиск: кино и сериалы witnessed its revenue peaking at roughly $1.4M in late April before dipping to around $1M by early June. Downloads saw a high of 6M in mid-April, with a noticeable drop to 3.5M in late May, but ended the quarter on a rise to 5.3M. Weekly active users stayed above 116K throughout the quarter, reaching upwards of 121K in mid-April and late June.
For VK Video: shows, films, series, while revenue data was not applicable, downloads started at 2.3M, peaked at 3.5M in late April, and saw a dip to 2.2M by the end of June. Weekly active users experienced growth from 16K to 24K during the quarter, indicating a steady increase in user engagement.
Иви: кино, сериалы, ТВ и спорt showed a revenue trend starting at $1.6M and reaching a high of nearly $2M by late April, with a subsequent fall to $1.3M in early June, before climbing back up to $1.9M. Downloads were somewhat erratic, with a notable spike to 3.2M in early June. Weekly active users hovered around 50K for most of the quarter, with a peak of over 52K in early June.
RUTUBE: видео, шоу, трансляции had no revenue to report, but downloads began at 2M and saw a high of 2.3M in early May. The end of the quarter saw a rise to 2.1M. Weekly active users started at approximately 7.5K, dipped to 6.2K in late May, and recovered to just under 7K by late June.
Lastly, Rave – Watch Party also presented no revenue figures. Downloads for Rave began the quarter at 1.4M, with fluctuations leading to a quarter-end at 1.6M. Weekly active users saw a low of 3.6K in late May but ended the quarter with an upward trend at 4.6K.
For more in-depth insights, Sensor Tower's platform offers detailed analytics and performance metrics for these and other applications across various markets and categories.